About this phrase
“Choose Love” is a political statement and a personal practice simultaneously — the instruction to default to love rather than fear in every situation. In morse it creates a short, powerful piece.
Cultural context
The phrase 'Choose Love' gained particular prominence in the wake of mass-casualty events in the UK and US, where campaigns used the phrase as an explicit counter-narrative to hate-motivated violence. The Surfers Not Street Children charity runs an annual 'Choose Love' campaign; the phrase appeared at vigils after the Manchester Arena bombing and other attacks. At the same time, 'Choose Love' functions as a personal spiritual and ethical practice independent of political context — a daily orientation toward giving love rather than fear, judgment, or indifference. The dual context gives the phrase unusual range.
When to gift this phrase
For people who hold love as a deliberate practice — religious communities, social activists, couples committed to love-as-verb, and anyone who has chosen to orient toward love after a difficult experience with its opposite.
When this phrase is the wrong fit
The political dimension means some recipients will be confused about whether a gift is a personal sentiment or a political statement — be clear about your intention.
Variations you might prefer
- love over fear
- love first
- love always wins
How the morse encodes
'CHOOSE LOVE' is ten letters. The double-O CHOOSE gives six consecutive dashes, then LOVE provides a light contrast: L (dit-dah-dit-dit), O (dah-dah-dah), V (dit-dit-dit-dah), E (dit). The V at the end of LOVE — three dots then a dash — is the V for Victory signal in CW, giving 'choose love' an unintentionally triumphant ending.
Most common use cases
- Human rights or civil rights statement piece
- Daily love-practice bracelet
- Wedding day intention piece
- Anti-hate awareness jewelry
Letter-by-letter breakdown
Here is “Choose Love” spelled out one character at a time, so you can copy it by hand, check a tattoo stencil, or space the beads on a bracelet correctly:
| Letter | Morse |
|---|---|
| C | -.-. |
| H | .... |
| O | --- |
| O | --- |
| S | ... |
| E | . |
| ␣ | / |
| L | .-.. |
| O | --- |
| V | ...- |
| E | . |
A single space between letters and a slash (/) between words keeps the pattern readable — the most common mistake in engraved and tattooed morse is running the letters together with no gaps.
Four dots, then the wall
H is four dots and nothing else — the only all-dot character in the phrase — and it lands second, immediately ahead of the doubled O at the heart of CHOOSE. Six dashes follow it. Nothing else in -.-. .... --- --- ... . / .-.. --- ...- . swings that far that fast: four of the lightest marks in morse running straight into the heaviest stretch of the piece. That contrast is the design. Do not break a two-line layout there, do not hide a clasp there, and do not let a bead-maker even out the sizes to make the strand look tidier — the visual identity of this phrase lives entirely in the step from H into those O's.
Three O's carry nine of the thirteen dashes
O appears three times — twice in CHOOSE, once in LOVE — and each one is three dashes with no dots. That is nine of the thirteen dashes in the phrase, leaving only four to be shared between C, L and V. Every other letter is dot-led, so the piece runs overwhelmingly round: seventeen dots against thirteen dashes, with the dashes bunched into three places. Order beads accordingly, because you need far more small rounds than bars and nearly every bar belongs to a single letter. For an engraver, the three O's are the alignment marks — place those evenly and the rest of the phrase falls into position around them.
The two halves do not match
CHOOSE is eighteen symbols and LOVE is twelve, so the verb is half again as long as the noun. Anyone assuming the word gap sits at the midpoint of the piece is wrong: it falls past halfway. On a bar necklace, centring the word gap pushes LOVE toward the end; centring the full thirty-symbol run leaves the gap sitting to one side of the bail. Pick one on purpose. And make that word gap unmistakably wider than the eight letter gaps around it, because CHOOSE finishes on E, a single dot, and LOVE begins with L, which opens on a dot — without a real space, the join reads as one long word.
Buy "Choose Love" in morse
Custom-phrase morse jewelry and prints from independent sellers. Send them this page and they'll match the layout above.
Turn it into something physical
This phrase fits a range of keepsake formats:
- Bracelet mockup — if the phrase is short enough (30 morse symbols here).
- Necklace mockup — best for longer phrases.
- Ring design — only works if the phrase is under about 10 morse symbols.
- Tattoo designer — exports an SVG in three layouts and three weights.
Related phrases
- Love — .-.. --- ...- .
- Hope — .... --- .--. .
- Beautiful — -... . .- ..- - .. ..-. ..- .-..
- Live Boldly — .-.. .. ...- . / -... --- .-.. -.. .-.. …
- Live Freely — .-.. .. ...- . / ..-. .-. . . .-.. -.--
- Live Fully — .-.. .. ...- . / ..-. ..- .-.. .-.. -.--
Frequently asked questions
What is "Choose Love" in morse code?
"Choose Love" in international morse code is -.-. .... --- --- ... . / .-.. --- ...- ..
How long does this phrase take to send?
At 15 WPM this phrase takes about 3.3 seconds to transmit. You can hear it at any speed between 5 and 40 WPM by pressing Play above.
Can I put "Choose Love" on a bracelet or necklace?
Yes — use our bracelet or necklace mockup tool to preview how it will look as beads, then screenshot and send to a jeweler or an Etsy seller specializing in morse pieces.
How many dots and dashes are in CHOOSE LOVE?
Ten letters and thirty symbols — seventeen dots and thirteen dashes. CHOOSE takes eighteen of those symbols and LOVE the remaining twelve.
Which letter gives CHOOSE LOVE most of its dashes?
O. It appears three times and is three dashes each time, accounting for nine of the thirteen dashes in the phrase; C, L and V supply the other four between them.
Will CHOOSE LOVE fit on a beaded bracelet?
Thirty symbols with eight letter gaps and one word gap fills most adult wrists. If it runs long, move to a cuff or a two-line pendant rather than shrinking the beads, which flattens the contrast between H's four dots and the O's.